The new reality has come. Fasten your seatbelt. Adjust your seat and mirrors. We’ll go at a speed you never thought possible. Because it accelerates everything. And it will be even faster. Speed changes business, changes our lives and changes the world. Are you ready for SPEED?
– Welcome to the fourth industrial revolution. A digital age of connectivity, digital services, a world in which material goods are losing their importance. Welcome to the era of prediction of events and autonomous vehicles. Welcome to a world where you earn from knowledge and certainty rather than guessing and estimating risks. Welcome to the world of SPEED – invites Aleksander Poniewierski, the author of “SPEED no limits in the digital era”.
The book is a story about business, technology and organization. It connects the world of the past with an attempt to predict the future. Describing all phenomena, developments and methods is not easy.
– Welcome to the new reality. From now on, nothing will be the same. You have crossed over to the other side of the river. Your business will change whether you want it or not. It will change not only because you have read this book, but also because thinking about technologies will accompany you more and more often. From now on, when you analyze products or services, you will no longer see only physical shapes in your imagination. You will create ideas for digital and physical solutions. When you think about improving your offer, you will always consider its opportunities in terms of competition in a data-based economy – says Aleksander Poniewierski.
What’s next? Can you predict what awaits us? Can we still develop? Does it have to break down? Are the pessimists right, or should we trust the optimists instead? Where are we today on the growth curve? One thing is certain: the time of industrial giants is behind us. The huge industrial behemoths are becoming a thing of the past. They began to be nibbled at by smaller, agile organisms who were better suited to adapting to the digital era. It is like the prehistoric period when dinosaurs became extinct, smothered in the smoke that enveloped the planet after colliding with an enormous asteroid. The space, which remained below, half a meter above the ground, was inhabited by small mammals. Over time, they conquered the land.
The changes that have taken place over the last 250 years have transformed the lives of people in a way that has never taken place before. This period is the only one to change absolutely everything: our work, our lives, relationships with others, our behaviors, and the speed at which we learn, changing our outlook on the world and ourselves.
The way in which these changes took place was extremely dynamic. Almost every innovation has driven the acceleration of the development of the most important areas of life. They have increased our effectiveness in activities. Subsequent inventions came into being through combination with other inventions. Like the car and computer. New solutions were better versions of already-known devices. Thanks to such coupling, each subsequent stage of development was faster than the previous one and meant that the next one would be even faster. The author calls this the SPEED phenomenon.
It has its beginning, but it has no end. Today’s technical development began 250 years ago, continues and is unlikely to end. Unless humanity is affected by a catastrophe that is difficult to predict today. However, if nothing like this happens to us, we will continue to develop and grow faster and faster.
– The SPEED we have discussed in this book is primarily about technology and its impact on our work and lives but in reality, it touches absolutely everything that surrounds us – concludes Aleksander Poniewierski.
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