Whenever you see a successful business, someone once made a courageous decision.

– Peter F. Drucker

The fourth revolution changes everything. It changes your life and the way you conduct your daily business. It changes the way you organize your work and the tools you use in it. It changes the way you use your free time, holidays, hobbies or sports. The fourth industrial revolution introduces a new way of life. 

In the fourth industrial revolution, everything happens more easily. Even if we don’t understand certain processes or it’s not easy for us to learn how to use particular tools, once we’ve learned how to use them, it’s easier than using previously used devices.

For example, interpersonal communication is much easier today than it was 20 years ago. Their ergonomics and simplicity of use have become standard in the 21st century. Many very complicated products today do not even have manuals, even though they are equipped with thousands of functions and consist of thousands of components. An example is the smartphone – each of us knows how to use it.

In the fourth industrial revolution, everything is cheaper and smaller – the equipment, the data transfer and the product. We do not have to pay for many services and products at all, although they create many opportunities and bring specific benefits.

As I said, the fourth industrial revolution is also changing the way we do business and earn money. 


Graphs of Economy


You find graphs illustrating the impact of new Economy on contemporary business. 

Digital economy point of view by Jeff Martin


The most disruptive technologies, those which drive business change, are value chain disruptions. They cut out the middleman. They enable partners to scale in new ways. More importantly, they create marketplaces where solutions can thrive.

Disruption comes from pattern recognition. Noticing trends, and patterns of behavior, that present opportunities for value creation and monetization. Education, healthcare, sustainability, and gender equality are what people really need in this century. Value creation isn’t found in one-trick-pony apps, which are simply designed to earn money. It isn’t found in social media, which simply develops and feeds social addictions, and has been hijacked by advertising.


SPEED no limits in the digital era

by Aleksander Poniewierski



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